At hi.guru we allow you to engage with your customers across the communication channels they want to use. Anytime, anywhere.
hi.guru uses AI, customisable chatbots, and human interaction in a multichannel platform to enhance and augment the conversations businesses have with their customers, enabling both to focus on and improve their outcome.
- ARTIFICIAL INTELLIGENCE
hi.guru optimizes your business knowledge, FAQs, and human engagement processes, by integrating them into our AI framework for a better business conversation. Gain the cognitive advantage through AI driven insights, automation, and engagement.
The Conversation portal is extendable onto a hi.guru mobile app to manage interactions on the fly. hi.guru lets you take full advantage of the app(s) that you have already built, through our robust SDK. We let you simply plug in hi.guru support functionality into your existing and native apps, for immediate conversational enhancement.
hi.guru offers a multi-tenanted solution which allows multiple businesses, departments or teams to be hosted and managed from a single platform. hi.guru Smart Routing instantly involves and escalates customer conversations with and to the right people in your organization, to quickly improve the outcome.
- ENTERPRISE STANDARD SECURITY
hi.guru employs standard industry best practices to secure user data. User passwords are hashed and salted to ensure password safekeeping. The internal services are protected behind a firewall as well as a proxy server. All external connections are required to make use of SSL to ensure transport layer security.
- EASY DEPLOYMENT
Set-up, maintenance, and support are done remotely and efficiently as hi.guru is a cloud hosted solution. hi.guru can run parallel to existing systems or be integrated into an existing CRM, HR or related system.
- HIGHLY AVAILABLE
hi.guru is fully clustered and highly available and therefore very amenable to horizontal scaling. The system has been proven to support over 5000 active connections. The hi.guru web services platform can meet the demand, whatever it may be.
It’s All About the Customer and Their Needs
Consumers are very aware that they’re spoiled for choice, nowadays — and a whopping 91 percent of them won’t hesitate to ditch your company immediately when they have a bad experience, and head right for your competitor. But AI-powered marketing strategies are leveling up customer service to heights traditional strategies cannot even hope to touch. Marketing has never yielded these kind of real-world results before.
At the shopping experience level, AI and machine learning allow you to dig down deep into billions of data points, and match them with each particular consumer’s personal browsing behavior. As they shop, you can automatically surface in each of their searches the most relevant and timely products or services, as well as offer pertinent related recommendations to keep them browsing once they’ve discovered what they’ve been looking for — and what they need.
Are they not finding something right away? Browsing behavior can trigger on-the-spot conversations that allow you to ask on-point questions that help narrow down the potential playing field and get those customers to where they want to be. That kind of one-to-one communication, coming when and where they most want help inside their shopping experience, also makes them feel seen, heard, and understood — the hallmarks of a superior customer service experience.
Natural language processing (NLP) is what powers the success of these kinds of conversations. A conversational chat bot underpinned with NLP technology is able to more clearly understand what a customer is asking, and what they’re trying to tell you, as well as make the experience feel more seamless.
NLP is also what helps customer service chat bots be more successful when it’s time for a customer to contact your company looking for help, asking questions, or even requiring a refund. Customers are happiest when they’re offered the opportunity for self-service in a customer service scenario, so your automated customer service options had better be high-functioning, know what your customer is asking, and be able to offer the answers they need and the solutions they’re looking for, in real time.
And then there’s predictive analytics: the beating heart of artificial intelligence, the use case that got early adopters the most excited, and the competitive advantage that’s actually become table stakes. Predictive analytics is what takes good guesses in marketing strategies and hopeful ideas and turns them into data-packed, highly accurate, and highly actionable results.
Predictive analytics has opened the door to one-to-one marketing that’s proactive and hyper-personalized, unlocking engagement opportunities at every touchpoint, when and where and how your customers want to be contacted. Companies are increasingly reporting real-world, concrete bottom-line results, as well as leaps forward in how they understand their customers, how to engage with them, and how to stay relevant at every point in the customer lifecycle.
AI has become available to companies of every size as the market has grown, use cases have expanded, and an exploding number of tech companies are competing to bring the best new off-the-shelf AI tools and services to market. Which is good news, because AI isn’t a nice-to-have anymore; we’ve hit must-have o’clock, and now’s the time to learn how to launch your own AI strategies.