Approach them with empathy and then build trust.
Building an ecosystem that supports connected experiences is technologically complex and strategically multifaceted—but, ultimately, it’s about fostering human connections with your consumers.
By adopting a customer-centric mindset and ensuring you have a connected technology platform to drive marketing performance, companies can harness complexity to build enduring relationships.
We take a look at five basic principles to help marketers and technologists on their path to building a solid foundation with customers:
1. Single view of the customer
Having a single view of the customer means extracting information from every disparate online and offline system into a single living database so all facets of the relationship can be considered.
2. Simplicity and consistency
The single view of the customer gives marketers the opportunity to create the kind of experiences we would like to enjoy as consumers. Start with a clear vision of the experience your customers need and then look at how technology can enable and improve it.
3. Omni or Multi-channel by design
By offering seamless services and communication across touch points, your brand can offer ease and even bring moments of joy to a person’s daily life.
4. Secure, stable and reliable
People want—and deserve—to be able to trust your organization. This new ecosystem empowers experiences like never before, but it does so by consolidating loads of data from previously offline systems and marrying them with ever-increasing new data sets.
5. Seamlessly integrated technology
API-enabled and designed with digital in mind, CDPs enable plug-and-play integration of new technology and accommodate structured and unstructured data.
How hi.guru optimizes consumer and business engagement
The hi.guru platform is highly flexible, allowing integration into multiple channels and back-office systems. The unique technology-agnostic platform allows full configurability and customizability. The platform also enables a business to engage existing talent to focus on higher value tasks without the heavy administrative burdens of the past, helping you predict and respond to your customers’ needs.
hi.guru also improves service margins and reduces operating costs due to business user interaction efficiency and AI options. We enable high responsiveness, augmented through rich media exchange leading to expanded up-sells, total sales, and sales per customer.